Safer Pubs Core Initiative- 

To see all Pubs and Bars in Britain stock and promote at least one non alcoholic beer or cider by the end of 2021

We all want safer pubs. Our team of leading experts are here to help you ensure your licensed premises is a happy and social environment free from conflict and trouble!  Our film 'Preventing and Managing Violence' covers all aspects of running a Safer Pub; it provides all Owner Operators, Licensees, Managers, Designated Premises Supervisors and Senior Bar Staff with an easy to use violence prevention training kit.  The kit also comes with a free employee training disclaimer  which can help prevent claims against you and be a useful tool in licence renewals. As a Non Profit Social Enterprise all profits from our service will be used to offer free face to face counselling services (beginning mid 2021) to all licensees and their staff affected by alcohol related violence.

Free face to face 'person-centred' counselling services and CBT beginning mid 2021!

See also our funding and ethical message below

Funding and Ethical Policy Key Message

There is a well known strong link between alcohol and violent crime; there are also well documented overall detrimental health issues from excessive alcohol consumption. is not here to give out 'safe consumption of alcohol' messages like other leading organisations, but to encourage real alternatives in our desire to see a modern thriving pub trade as well. 


We want to build a better Britain and want to help the licensee grow even greater profits than ever before by encouraging licensed premises to become more welcoming safer environments for potential customers that currently stay away from pubs and who socialise elsewhere (such as coffee shops and cafes) and create hugely profitable licensed premises similar to other countries where violence would seem totally out of place in the first place.  The past 20 years has seen a huge demise in the licensed trade compared to a huge boom in coffee shops. A minority of alcohol led bars can survive and thrive in socially responsible ways, however it is our core belief that in general it is important for organisations like ours to strongly encourage the consumption of non alcohol led products as well as drinking alcohol in moderation in most licensed premises; without this we are unlikely to see the widespread changes necessary to boost trade as well as having the positive impact of reducing violent crime, reducing stresses on the NHS and cutting down on the UK's health problems. Sadly many pubs and bars are still not stocking or actively promoting a single non alcoholic beer or serving first rate coffee. Stocking and promoting products such as non alcoholic beers, ciders and wines, specialised teas and coffees, fresh juice drinks, hot drinks and food are all key to running a successful socially responsible modern pub free from conflict and violence. 


We want to see Pubs and Bars in Britain serve more great tasting non alcoholic products as for example in Germany where it is common to see two or three draught non alcoholic beers served and getting drunk in a pub is not a socially acceptable way of behaving. To help achieve our aim in transparent ways has a non alcoholic led beverage ethical funding policy. Our independence from alcohol led products and our not for financial gain mentality ensures the ethical lines around funding and promotion of products are non blurred and helps to make us different from most other leading organisations set up to promote best practise. is therefore completely free to encourage licensees to deliver profits in socially responsible ways from all potential revenue streams so they can meet the demands of the modern day pub customer.


Please order our film training kit and subscribe to our website for upcoming information, advice and support . Please also follow the great examples out there of well run pubs and bars and see that a socially responsible pub does not have just have to be a vertical drinking bar to make huge profits.


Interested in sponsoring us or becoming a corporate partner? If you feel your organisation matches our vision please contact us here:

Copyright © Safer Pubs Ltd

Safer Pubs ltd is a Non Profit Social Enterprise Company registered in England and Wales

Company Number 11058011.                VAT NO: 288 3679 38

Safer Pubs ltd, Hanover House, 85 Hanover street, Liverpool, L1 3DZ